Added to this is a strong approach linked to technological and product innovation, aimed not at maximizing production but at safeguarding the quality and purity of Calabria liquorice.
The Nature Med liquorice represents the meeting point between the purity / naturalness of the product (organic certification) and the revaluation of the Calabrian traditions (P.D.O. Licorice of Calabria).
The company is equipped with a photovoltaic system that ensures a coverage equal to 90% of its electricity needs. This was accompanied by a new steam generation plant capable of exploiting the calorific value of liquorice pomace (production by-product) and wood waste, covering the entire thermal energy requirement of the process. This has made it possible to completely replace fossil fuels with renewable fuels, deploying the Nature Med among the companies most attentive to the sustainability of production processes.
Think global, act local. The market approach is global, there are no barriers to entry on national and international markets, the quality of the product is now universally recognized thanks also to the use of P.D.O. BIO liquorice from Calabria. From Calabria to the whole world, currently the foreign market represents over 60% of NatureMed turnover.